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aitu super app

In the face of many applications that we have, the main contender for the title of a full-fledged super-app AITU in Kazakhstan needs rethinking. To find the needs of people, to understand the competitive advantages of AITU itself, to structure information, to design convenient navigation, to create a visual language, to make a visit to AITU fascinating - was our main task. Below is the result of our labor. And this is our proposed concept design for AITU.

Brainstorm
Stakeholder Interview
Market Research
Competitor Research
Information Architecture
User Interface Research
User Experience Design
User Interface Design
Concept Design

Dec 2021